"The perfect company" says Ecrux owner Mitesh, "would
understand what you mean and give back exactly what you want.
Given the misinterpretation of requirements in today's market, this
sometimes feels like a far-reaching vision to many clients requiring
heavy investment, research, development and innovation. Ecrux' goal is
to provide a much higher level or service to all those who seek software
application development or consultancy, wherever you are in the world."
To that end, Ecrux has persistently pursued
innovation and pushed the limits of existing technology to provide
solutions that can be accessed from anywhere. To fully understand Ecrux,
it's helpful to understand all the ways in which the company has
progressed and what advances we have made in technology. We don't
just create software, we create a solution and find a way to bring
something new into the world as well as better what exists in the market
6 things done the Ecrux way
1. Focus on the user and all else will follow.
Since its inception, Ecrux has realised over time
that the key to delivering a successful system which an organization
utilizes fully, is to focus on providing the best user experience
possible. While many companies claim to put their customers first, few
are able to resist the temptation to make small sacrifices to increase
profits. Ecrux has steadfastly refused to make any change that does not
offer a benefit to the clients to use our services. For any system
we develop, we ensure the following whether it's a web based solution, a
desktop solution or a mobile device application.
- The interface is clear and simple.
- Pages load instantly.
- Data is secured thoroughly and confidentiality
is of utmost importance.
- The system does what you need it to do.
By always placing the interests of the client
experience first, Ecrux has built a loyal audience and continues to do
so. And that growth has come not through TV ad campaigns, but through
word of mouth from one satisfied client to another.
2. It's best to do one thing really, really
Ecrux builds software. We know what we do well, and
how we could do it better. Through continued iteration on difficult
problems, we've been able to solve complex issues and provide continuous
improvements to a service already considered as excellent. Our
dedication to improving system development has also allowed us to apply
what we've learned to new cutting edge products thus providing an
additional revenue stream.
3. You don't need to be at your desk to need
The world is increasingly mobile and unwilling to be
constrained to a fixed location. Whether it's through their PDAs, their
wireless phones or even their automobiles, people want information to
come to them. Ecrux' innovations in this area allow our clients to be mobile
and still work just as efficiently. Data is the most important thing in a
company and accessing it is just as important. We allow all our systems mobile
access. We don't just stop there, we ourselves are a very remote working and networked
company so we know firsthand just how important this is. Anything we develop aims to
reduce the number of keypad strokes required to find data
from a web-enabled cellular phone or device. We also leverage Ecrux' on-the-fly
translation system that converts pages written in HTML to a format that can be read by
phone browsers. This system opens up billions of pages for viewing from
devices that would otherwise not be able to display them, including Palm
PDAs and Japanese i-mode, J-Sky, and EZWeb devices. Wherever a software system is
likely to help businesses manage their day to day tasks and help grow their business, Ecrux is
pioneering new technologies and offering new solutions.
4. Do it right and more will come.
Ecrux is a business. The revenue the company
generates is derived from offering its
software services to companies and from
the cutting edge products developed.
We don't need to prove ourselves in the industry like we once used to.
Our work, dedication and involvement in latest technology speaks for
itself. Everything we do has an Ecrux stamp of approval on it and
if something doesn't meet standards, you can rest knowing it won't be
released until it is perfect.
Companies take shortcuts in their deliveries simply
because time is money. They don't realise the amount of time spent on an
issue on a system they development a few months ago is eating into their
bottom line. What distinguishes Ecrux from the rest is that
technology and quality come first; money follows regardless.
Because we're geared to developing systems which are revolutionary and
do something different, all we worry about is getting the job done and
getting it done right. Everything else follows suit.
5. You can be serious without a suit.
Ecrux' management have often stated that the company
is not serious about anything but software solutions. Ecrux has been
built around the idea that work should be challenging and the challenge should be
fun. To that end, Ecrux' culture is unlike any in the corporate world. In the same way
the systems we develop puts users first, Ecrux as a company. puts employees first when it comes to daily
life in our Ecrux offices. There is an emphasis on team
achievements and pride in individual accomplishments that contribute to
the company's overall success. Ideas are traded, tested and put into
practice with an alacrity that can be dizzying. Meetings that would take
hours elsewhere are frequently little more than a conversation in line
for lunch and few walls separate those who write the code from those who
write the checks. This highly communicative environment fosters a
productivity and camaraderie fuelled by the realization that our clients rely on
us to deliver. Give the proper tools to a group of
people who like to make a difference, and they will.
6. Great just isn't good enough.
Always deliver more than expected.
Ecrux does not
accept being the best as an endpoint, but a starting point. Through
innovation and iteration, Ecrux takes something that works well and
improves upon it in unexpected ways. Why are we redoing so much for each
system we build? This is time better spent creating innovative
systems. One engineer saw a need to stop replicating parts of a system
which are generic to all applications and built a framework better than
any open source or custom framework which we utilise for each project
that requires it. We have shaved days of development time and we
reward this back to our clients by offering a lower cost solution which
once would have cost them nearly twice as much. It takes too long to
load our pages from a WAP phone? Our wireless group developed an
approach which ensures our mobile systems are quick and efficient. With a
strong client base, Ecrux is able to identify points of friction
quickly and smooth them out. Ecrux' point of distinction however, is
anticipating needs not yet articulated by our global audience, then
meeting them with products and services that set new standards. This
constant dissatisfaction with the way things are is ultimately the
driving force behind the world's companies today and we're proud to be
one of them.