Generex

The Requirement

Generex Biotechnology Corporation is the leader in drug delivery for metabolic diseases through the inner lining of the mouth and in the research and development of novel immunomedicines.

Generex continues to develop their own products as well as collaborate with pharmaceutical companies to apply RapidMist™ and the immunomedicines platform technology to their proprietary compounds and drug discovery pipelines. Similarly, Generex will continue to seek licensing, partnership and acquisition opportunities that complement our core capabilities in drug delivery technologies immunomedicines platforms.

Generex' plan is to advance their drug candidates into early clinical development prior to establishing partnerships for further development and commercialization. They will focus their efforts on compounds with known efficacy, which will result in a reduction of time and risk, and therefore the cost of developing drugs.

Generex required a web presence to promote the company and tell people about them.  They also wanted a way to promote individual products. 

The Solution

Technologies:
PHP
MySQL
PHPMyAdmin
Flash

Ecrux designed and developed a web application which not only provides information to viewers but also allows Generex to manage their content and data through a custom content management system.  We also provided a forum which allows users to start discussions and respond to existing topics. 

Ecrux went on to create micro-sites for Generex' individual products as a way of promoting these separately. 

GlucoBreak
Baboom Energy Spray
Glucose Rapid Spray

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